We believe that we can create positive change for the world by keeping clothing out of landfills while simultaneously raising money for education. It is a literal WIN WIN

Used clothing has both large demand and large supply

Americans generate MASSIVE waste with their used clothing

• The EPA reports that Americans generate 16 million tons of textile waste a year

• Clothing is over 6% of total municipal waste (Plastics are 13% of municipal waste)

• 10 Million tons of clothing is sent to landfills each year

The used clothing market is expected to grow 11X faster than traditional retail

• 33 million people purchased used clothing in the US in 2020

• The US second-hand apparel market was $36 billion in 2021 and is expected to grow to $77 Billion by 2025

Donating clothing is a normal thing for most people

• People already take gently used clothing to organizations like Goodwill or Thrift Stores

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• The only behavior we are changing is where they take the items

Clothing has unique properties

• Clothing is non-perishable

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• Clothing’s value increases with inflation

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• Clothing is easy to store and easy to ship

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• Clothing is abundant in supply

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• Most clothing has synthetic fibers that can not be recycled

Reselling is the only way to increase the life and reduce the carbon footprint of apparel