Why?


Why Used Clothing?

We believe that we can create positive change for the world by keeping clothing out of landfills while simultaneously raising money for education. It is a literal WIN WIN


Used clothing has both large demand and large supply

Americans generate MASSIVE waste with their used clothing


  • The EPA reports that Americans generate 16 million tons of textile waste a year


  • Clothing is over 6% of total municipal waste (Plastics are 13% of municipal waste)


  • 10 Million tons of clothing is sent to landfills each year


The used clothing market is expected to grow 11X faster than traditional retail


  • 33 million people purchased used clothing in the US in 2020


  • The US second-hand apparel market was $36 billion in 2021 and is expected to grow to $77 Billion by 2025


Donating clothing is a normal thing for most people


  • People already take gently used clothing to organizations like Goodwill or Thrift Stores


  • The only behavior we are changing is where they take the items


Clothing has unique properties


  • Clothing is non-perishable


  • Clothing’s value increases with inflation


  • Clothing is easy to store and easy to ship


  • Clothing is abundant in supply


  • Most clothing has synthetic fibers that can not be recycled


Reselling is the only way to increase the life and reduce the carbon footprint of apparel