Why?
Why Used Clothing?
We believe that we can create positive change for the world by keeping clothing out of landfills while simultaneously raising money for education. It is a literal WIN WIN
Used clothing has both large demand and large supply
Americans generate MASSIVE waste with their used clothing
The EPA reports that Americans generate 16 million tons of textile waste a year
Clothing is over 6% of total municipal waste (Plastics are 13% of municipal waste)
10 Million tons of clothing is sent to landfills each year
The used clothing market is expected to grow 11X faster than traditional retail
33 million people purchased used clothing in the US in 2020
The US second-hand apparel market was $36 billion in 2021 and is expected to grow to $77 Billion by 2025
Donating clothing is a normal thing for most people
People already take gently used clothing to organizations like Goodwill or Thrift Stores
The only behavior we are changing is where they take the items
Clothing has unique properties
Clothing is non-perishable
Clothing’s value increases with inflation
Clothing is easy to store and easy to ship
Clothing is abundant in supply
Most clothing has synthetic fibers that can not be recycled
Reselling is the only way to increase the life and reduce the carbon footprint of apparel